Effective and efficient retail operations are essential to successful retailing. Retail operations are all about successful delivery of product and service to customers at the final retail location.
We look at retail operations from 3 different aspects:
1) shop or store unit – the retail format, space management, stock issues, visual presentation and the ‘customer journey’
2) customer service – in relation to retail strategy, the shop environment, the degree of selling needed and product/service knowledge required
3) central support – the formalised processes, procedures and systems to run a shop or store, planning of the human resource organisation for shop ‘cover’ by full time, part time and management staff, all training programmes to instill efficiency, effectiveness and good customer service
All of these aspects need to be considered, resolved and continuously improved for successful retail operations.
The smooth running of shop units is, of course, for a purpose. It reflects the corporate goals of growing profitable sales.
It is the retail operations team who have the day-to-day responsibility for achieving sales targets. The retail operations team is the local enforcer of the retail marketing plan and is a part of the total retail marketing mix.
We can support clients with our extensive retail operational experience and knowledge.