Retail Strategy is, of course, about the role or mission of the organisation. It is about vision and direction. It takes into account all of economic, social, moral and environmental issues. It may be a secretive business, or at the opposite extreme, a completely open business sharing its strategy with customers, staff, investors and the world.
The way in which a business marries all these issues into its commercial vision and objectives will contribute to the business culture and this will dissipate throughout the organisation. The culture will also be felt by customers and others on the outside that interact with the business.
At the core of a retail business, as well as the culture, will be a commercial strategy that is usually about a mission in terms of sales growth, market share, net profit, return on investment and cash flow.
In this respect, it is when the strategic questions are asked….where are we?....how did we get here?..... where could we be?......where should we be?....how would we get there?...that we can help in a retail consulting and business development context.