In the UK in the past, branded fashion houses and labels have been distributed to the consumer market via department stores and the independent retailers on the High Street.
This distribution network has continued to be marginalised as department stores have looked to ‘own label’ and the independents have failed in the face of multi-site retailers with their own, strong 'private' label competition.
The result has been that many fashion brands have decided to look for wider distribution channels that present maximum opportunity for profitable sales expansion without degrading the brand integrity.
We help brands decide what distribution strategy is appropriate and we work with clients to help them implement their plans.